Love, Bonito: International Women's Day 2023

Overarching Theme: What does it really mean to #FeminineAndProud? This International Women's Day, we rediscover and redefine what it means to be a woman–in all our roles, against all expectations, with every win.

I was tasked with editing the Hero Profile Interview Responses that were used to kickstart the campaign, as well as Onsite, Email & Social Copy Glossary for the weekly launches occuring in March.

Featuring prominent female industry players from across Love, Bonito's markets, the hero profiles were a vital point of activation for the campaign as they were instrumental in starting the conversation and engaging customers on what it means to be #FeminineAndProud. I edited their orignal responses in order to make them concise and clear for customers, whilst ensuring I captured the essence of their answers. 

You can find their edited responses here (and one example in the appendix below). From their responses, I also extracted key points that were later used as sublines (as shown above), and also as captions for both email newsletters and social media posts.

Below are 2 examples of the copy glossaries I created for: 

March Week 4 Launches

Content Angle: Balmier days up ahead? You know what that means — lounging with girlfriends in relaxed silhouettes and cute co-ords.

Copy Glossary

Onsite: To easy, breezy days in relaxed flirty styles

Email:

• For balmier days up ahead
  
• Embrace the change in seasons in these springtime essentials.
• For casual brunches and cosy alfresco dinners.
• For soaking up the springtime sunshine.
• Relaxed silhouettes that’ll keep life easy and breezy.
• Co-ord sets for effortless style in every occasion.
• For warm-weather days that turn into lounge-cosy nights.
• Ease into the warm weather with essentials made from linen and cotton blend fabrics.
• Linen and cotton blend pieces for light layering in every season.
  

Social: 

• Here’s your friendly reminder to keep things easy and breezy
• Cute co-ords for springtime picnics with your girls
• Casual – with a dash of easy elegance
• Warmth on your skin, flowers in your hair – the Spring look.

Copy Glossary

Email:  

• Carefree days in fuss-free styles.
• High rotation looks for a season of high spirits.
• Styles to make you feel refreshed and renewed.
• Slide into a state of easy breezy.
• Spring dress? Check.
• The dresses you need for warmer days ahead.

Social:

• Spring is definitely here, and we’ve got the perfect dresses for it!
• Catch a (spring) break in these breezy pieces
• New season’s calling, so are these dresses!